Arnotts
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Campbell’s Arnotts is Australia’s largest supplier of biscuits and one of Australia’s most recognised brands. Since 1865 Arnotts have been making some of Australia’s favourite biscuits: Tim Tams, Mint Slices, Jatz, and Water Crackers. In 2008 Komosion began working with the Arnotts Away From Home (AFH) division, principally responsible for online communication with it’s trade marketing channel.
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The Dunk For Dollars promotional campaign began with unique codes distribute to the channel through promotional flyers in biscuit cases, resulting in users to visit the website and win immediate cash prizes. The campaign was a major success by adding 3,000 email address to a non existent data base and increasing sales by 27% in that sales quarter.
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