Dick Smith
|
In a retail environment, shoppers get customer service and sales people to guide them through the entire buying process, but in the digital space, enhancing the shoppers experience has to be achieved by different means. Providing Dick Smith with a website that had easy navigation, appropriate information architecture, and appealing design were on Komosion’s to do list when redesigning the web site in August 2008 and again in July 2009.
Komosion’s information architecture included a global competitor review of shopping sites with a focus on electronics stores from the USA and UK. The project outcomes were a huge success. Following the implementation of the new strategy, information architecture, and design, website traffic increased by 11%, pages per visit increased by 50%, and sales increased by more than 27% in the first month; and an astounding 205% increase in traffic in 1 year.
|
