Komodo CMS Version 6 - Digital, the new Black.
| The roll out of Komodo CMS Version 6 website publishing and Digital Marketing software highlights the ease with which businesses can get a foothold in the exploding online marketing industry, which is expected to double in Australia in just three years. "There is a massive structural shift going in media, which is allowing companies big or small to reach people at a fraction of the cost and with far greater effectiveness," says John O'Neill, Managing Director of Komosion. "Our technology is about making that possible without the need for special technical skills." The latest Komodo CMS software offers a number of tools to make it easier for businesses to manage the functions and design of their websites: easier editing, better analysis of customer traffic and a new Google map function. The interactive industry is growing rapidly with online ad spending growing from 14% at the end of 2008 to an expected 25% by 2013. Harold Mitchell, the head of Australia's largest media agency, recently told B & T the growth was "phenomenal". Budget airline Jetstar recently revealed it was shifting up to 40% of its marketing budget to social media and online. More than 300 diverse businesses use Komodo CMS as the platform for their websites and hub for digital marketing - these include Medina, Travelodge, Priceline, Royal Hospital for Women, Legacy and the Victorian Chamber of Commerce and Industry. |
