Social & P.O.S.T
Making Digital Marketing Easier | Komosion - Corporate Information
| Komosion follows a framework utilising the POST methodology, to inform the development of all its social influence marketing strategies. |
| In summary, the Social Influence Marketing methodology (POST) involves the following: |
| People |
| Team Member interviews Data analysis Listening research utilising free and paid social monitoring tools Target audience interviews to identify’ key social ‘influencers’ Target Audience segmentation |
| Objectives |
| Setting Social Influence Marketing Objectives, key performance indications and project outcomes |
| Strategy |
| Consumer and brand positioning for xxx with key social networking audiences Creative concepts |
| Technology |
| Selection of relevant social media channels Content evaluation and planning |
| In addition, to retain synergy with our 4D project management methodology, Komosion adds on our own two steps, to complete this process: |
| Implementation |
| Activation of appropriate social media channels and tools Strategy implementation and internal team engagement to create a sustainable ‘social media oriented culture’ |
| Review, Evaluate and Improve |
| In addition, Komosion can also provide a more comprehensive digital marketing strategy incorporating online display advertising, mobile, email, SEO and SEM as required. |
