Social & P.O.S.T

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Komosion follows a framework utilising the POST methodology, to inform the development of all its social influence marketing strategies.

In summary, the Social Influence Marketing methodology (POST) involves the following:

People
Team Member interviews
Data analysis
Listening research utilising free and paid social monitoring tools
Target audience interviews to identify’ key social ‘influencers’
Target Audience segmentation


Objectives
Setting Social Influence Marketing Objectives, key performance indications and project outcomes

Strategy
Consumer and brand positioning for xxx with key social networking audiences
Creative concepts


Technology
Selection of relevant social media channels
Content evaluation and planning



In addition, to retain synergy with our 4D project management methodology, Komosion adds on our own two steps, to complete this process:


Implementation
Activation of appropriate social media channels and tools
Strategy implementation and internal team engagement to create a sustainable ‘social media oriented culture’


Review, Evaluate and Improve
In addition, Komosion can also provide a more comprehensive digital marketing strategy incorporating online display advertising, mobile, email, SEO and SEM as required.