Komosion was engaged by Women NSW, a division of the NSW Department of Family and Community Services (FACS), to develop an IOS and Android app to increase awareness of the issues related to domestic violence and to provide a digital tool to help people who are experiencing abuse make informed, empowered choices.
The app was a response to evidence that shows the vast majority of violence is against women and girls within their homes. Often women flee a situation with only their immediate personal belongings, including their mobile or smart phone.
The new mobile app, Aurora, was designed and developed to be simple to use and informative. It features a disguisable icon and uses GPS functionality to let friends of the app user know where they can be located in an emergency. It was also designed to enable women to use the app discretely without the search history being able to be detected by others.
The Aurora app combines the provision of information, with the facility to access help services both online and offline, and the ability to create a trusted network of friends within a victim's community who can be easily contacted at the press of a button.
Komosion worked with Women NSW to discuss the creation of a marketing and communications strategy to support the launch of the new application.
Komosion met with Minister Pru Goward, and her team of media advisors to discuss the development of a media release and press conference. Komosion also advised on the implementation of a program of analysis, reporting and recommendations to provide regular relevant and timely recommendations for the continued success of this new initiative.