Felicia Mariani joins the Advisory Board

23 Nov 2017
Komosion is pleased to announce the commencement of Felicia Mariani as the latest Member of our Advisory Board based in Melbourne.

Felicia has had a long and accomplished career in the tourism, travel and events sectors across Australia. Over the last 20 years she has led State Tourism Organisations through significant periods of change, disrupting the status quo, breaking new ground and creating profile for these destinations.

She commenced her career in Australia in the early 90’s with Tourism Victoria as part of the team that launched the highly successful and internationally lauded ‘You’ll Love Every Piece of Victoria’ campaign.

Heading to Sydney next, Felicia was Marketing Director at Tourism NSW in the lead up to the 2000 Olympics in Sydney. Under her watch, TNSW oversaw the creation of the world-first Centre to service the needs of non-accredited media in Sydney to cover the Games. Following that, she was asked to lead Tourism Sydney, the first ever marketing agency established by Government to exclusively represent the interests of the Sydney industry with a view to leveraging the profile established from their hosting of the Olympics.

A move to Tasmania was on the cards where, for 5 years, Felicia led Tourism Tasmania as their CEO through a time of major reinvention for the destination. Leveraging the State’s unique wilderness and ‘clean, green’ profile, Felicia spearheaded a drive to stamp the state’s credentials as a leader and innovator in food, wine, arts and culture…. a clear differentiator now for Tassie on the global stage.

Her career has spanned both the public and private sectors, with subsequent roles leading a national industry association that advocated in Canberra on behalf of the nation’s $40bil tourism export sector; a senior leadership role in Victoria’s Dept of Premier & Cabinet; and most recently leading a national Not-for-Profit organisation with the exclusive license to deliver Jamie Oliver’s Ministry of Food program in Australia and NZ.

Felicia put purpose before profit as CEO of the Good Foundation, where she took Jamie Oliver's healthy eating programs to disadvantaged communities across Australia.

Felicia is a Graduate of the AICD Company Directors Course and currently sits on the board of RSPCA Tasmania as Vice President and Deputy Chair and serves as a Non-Executive Director on the Mornington Peninsula Regional Tourism Board.

Our clients and company will benefit from her great marketing, leadership and social enterprise expertise.