Noticed a drop in Facebook page likes?

31 Mar 2015

Over coming weeks, Facebook Page admins can expect to see a dip in their number of Page likes.

Going forward, any accounts that are voluntarily deactivated or memorialised will be removed from a Page’s like count. If a deactivated account is reactivated, the account will be re-added to a Page’s like count.
Here's how Facebook explains it.