The 2018 Digital Marketing trends you need to know

14 Dec 2017
We are just a few weeks away from the New Year, which means it is time to crack down and get your business' strategy ready for 2018.

If you thought 2017 was big in the digital space, prepare yourself for an even bigger year.

In order to plan effectively, we're bringing you a list of digital marketing predictions for 2018, all which are bound to affect your business in some way or another...

  • Live video usage and viewership will increase (80% of users would rather watch a live video than read a blog post and Facebook live receives 3x the amount of views).
  • Mobile video consumption will grow by 25% (and decline on desktop and laptop for the first time ever).
  • Customer experience marketing will increase (68% of businesses are focusing on the customer when marketing).
  • Utilising customer journey mapping is increasing in importance to define the most relevant communications and experiences for different touch points in the customer journey.
  • Content marketing will be more important (70% of people would rather read an article than see an ad in order to learn about your business).
  • Artificial Intelligence will grow (57% of marketers already use AI).
  • Voice searches will grow and businesses should optimise for voice search by using long-tail keywords and conversational phrases (by 2020, 50% of all searches will likely be voice searches).
  • Businesses need a strategic and actionable social media plan to ensure they reach their intended audience.
  • Move over Millenials - we will also be marketing to Gen Z now and for the next two decades to come!