What is marketing automation and how does it relate to my website?

27 Feb 2015

There’s an increasing awareness of new ways in which marketers can use technology to engage prospects and clients more effectively and more cheaply. One term earning a lot of buzz is Marketing Automation. So what is it?

It’s a set of tools that enables organisations to:

  • Generate more leads by identifying anonymous web visitors and capturing them with forms, so the sales funnel stays full;


  • Increase the number of qualified leads by nurturing all leads with personalised content;


  • Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible;


  • Improve up-selling and cross-selling by developing and retaining existing customers; and


  • See comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end.

Find out more about the benefits of Marketing Automation.