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Introduction: Welcome to the automobile university ...

Introduction: Welcome to the automobile university ...

16 Jun 2016

Why are we launching a podcast? It's the ability to multitask, while driving, exercising or doing housework - and to get the content that's exactly what interests you that's prompted us to create Customers Matter - a podcast about customer-centred marketing in an age of digital disruption. We promise the intellectual rigour of Harvard Business Review to our topics with the passion and the energy of talk-back.

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01: What the f..k's going on? This question is the secret to Flight Centre’s success

01: What the f..k's going on? This question is the secret to Flight Centre’s success

Flight Centre is one of Australia’s most successful companies. Today it employs 18,000 people, operates in 13 countries and has 42 brands. It has gone from being a disruptor of the travel industry to being the industry. And now it wants to disrupt itself. It’s Global COO, Melanie Waters Ryan, explains why and how …

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02: How seeing the Student as a digital-savvy Customer is reshaping Higher Education

02: How seeing the Student as a digital-savvy Customer is reshaping Higher Education

Teresa Tija was a Chinese Indonesian migrant who arrived in Perth aged 10. Her family taught her that education was the pathway to opportunity and success. Today she is reshaping that pathway around the needs of university customers - students - and is determined to understand their journeys and use to exceed their expectations, including by better using digital tools and channels ...

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03: Why on earth would a profitable monopoly concern itself with Customers?

03: Why on earth would a profitable monopoly concern itself with Customers?

Judy Bailey, a Kiwi who moved to Australia started her career in a typing pool, graduated in HR and is now responsible for $450 million of retail services revenue for Unitywater - a monopoly water and sewage business in the fast growing corridor of Australia’s sunshine coast. Remarkably, she’s discovered even monopolies can benefit from understanding their customers including innovating to ensure the company has a future ...

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04: The Accidental Social Entrepreneur

04: The Accidental Social Entrepreneur

During the last decade, actor Deborra-lee Furness has founded not one but two social enterprises on opposite sides of the globe. And it happened by accident. In this podcast, Deborra-lee reveals the passion that drives her and is required for any social enterprise and how her gravitational force has pulled Presidents, Prime Ministers and Billionaire philanthropists into her organisations' orbit.

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