InterContinental Sydney Double Bay Responsive Website Build - Web design, Development, SEO Analysis
InterContinental Sydney Double Bay, Sydney’s newest five star property commissioned Komosion to create a visually engaging new website to promote the hotel’s accommodation, restaurants, bars and conference facilities and compliment the global InterContinental Hotel Group website. The new website was to be optimised for tablet, desktop and mobile devices.
Critical to the project was ensuring prominent calls to action to generate new accommodation and integration of booking engines.
The project involved undertaking customer experience research, mystery shopping, stakeholder interviews, and a full User Experience Analysis to identify a fit- for-purpose solution. An SEO analysis was also undertaken to identify keywords.
Komosion developed a highly engaging responsively designed website that had strong calls to action. The new website effectively rendered on desktop, tablet and mobile devices.
The site was developed by Komosion’s technical team on the Drupal CMS Kanvas.cloud
The site featured a unique ‘magazine’ style fascinator concept, events calendar, social media integration and interfaces with the IHG rooms and restaurant booking engines.
Based on the outcomes of the SEO analysis, Komosion’s copy writer developed SEO friendly copy for the site and a mass upload of content was undertaken.
Komosion continues to support InterContinental Sydney Double Bay with Digital production, SEM Campaign development and website hosting, maintenance and support.