Lancemore Group Responsive Website Build - Web design and development
The Lancemore Group's story began with Lancemore Hill in Victoria’s Macedon Ranges, Australia’s first purpose-built regional conference facility. Lindenderry at Red Hill on the Mornington Peninsula opened in 1995 and was one of the first boutique hotels in Australia to satisfy a growing appetite for food and wine experiences. Lindenwarrah at Milawa followed suit in 2001, capitalising on growing demand for luxury boutique accommodation in Victoria’s North East and the King valley gourmet region.
The iconic Mansion Hotel & Spa at Werribee Park in suburban Melbourne joined the Lancemore Group in 2010, followed by Alamanda at Palm Cove in 2014 and the Larmont Sydney by Lancemore in 2015.
The Lancemore Group identified the need to update their website which was a number of years old with sub-optimal usability which resulted in substandard conversion rates and qualified traffic. The information architecture of the website was also negatively impacting on conversion.
The Lancemore Group’s vision was to create a highly engaging digital experience for site visitors that would effectively align with and support the customer. The new site would need to have a corporate presence as well as showcase each of the individual properties. Importantly, they needed the ability to add new hotels to the website and improve the experience of the online shopping cart for accommodation packages, wine and gift vouchers.
Komosion undertook a high level review of the website architecture to improve visitor flow and user experience whilst ensuring that the outcome would still follow travel and accommodation convention. We employed our User-Centered Design methodology, leveraging our knowledge of User Experience best practice in the luxury hotel sector to design a more engaging visitor experience.
To provide Lancemore Group content authors with the maximum opportunity to be self-sufficient in creating and managing content on the new site we proposed a modular solution that would enable site editors to select from a range of layout options. It would also enable content authors to select different content types and styles to suit each particular property.
The CMS needed to act as a single source of content creation and enable the publishing of content across all platforms and devices which is achieved by building the site on Kanvas.cloud, powered by Drupal. We proposed a Drupal Commerce shopping solution, which is a highly useable and best practice eCommerce solution for Drupal accommodating the needs identified by the Lancemore Group.
The stunning new website offer a more personalised user experience and improved site map and navigation structure. The website is fully responsive featuring a dynamic, interactive and flexible design that is highly aesthetically engaging regardless of device.
A shopping cart was developed with the ability to accommodate unlimited accommodation and spa packages. It also provides a smoother user experience for customers to purchase wine (mixing and matching varieties) and gift vouchers by allowed users to filter by price and category as well as searching by name and hotel property. We also better integrated the restaurant booking widgets.
As Lancemore Group continues to experience significant annual growth the new solution is scalable enough to accommodate future needs, allowing new products and individual hotel websites to be added over time.
Building the new website on Kanvas.cloud, powered by Drupal enables Lancemore Group the self-sufficiency they desire. The new site provides Lancemore Group with the digital tools they need to enable them to develop sub-sites as required and create, arrange and update content without the need for external resources.
Site editors are able to create, test and publish content across the corporate website as well as all of the hotel property websites. They're also able to develop, populate, place, deploy, duplicate and publish pages into the site architecture for the main navigation in the corporate site as well as any individual hotel site running off the subfolder structure.
A centralised document and image repository enables the bulk upload of documents and images into the CMS and site editors have the capability to replace existing assets with new uploaded files. The platform also resizes and crops images as necessary to ensure the same image can b used in different layouts throughout the site.
The new CMS supports workflows with roles and rules based permissions and a centralised authoring model is in place.
Komosion continues to provide ongoing website support and hosting.